For several years, The Road Dogg (Brian “BG” James) worked as a producer and writer in WWE before making it as the head writer of WWE SmackDown. He then went on to WWE NXT 2.0 to become a coach and producer.
During his time in WWE, Road Dogg worked closely with Vince McMahon. While speaking to Chris Van Vliet on Insight, Road Dogg discussed his relationship with McMahon.
“To be totally honest, there is not one, there is a million,” Road Dogg said when asked about lessons he learned from Vince. “That’s why people say, ‘Oh, you’re not bitter.’ I got ten years of life experience flying on that jet, getting in limos with him, riding, listening, and learning. One thing he said to me, one time, and I’ll never forget it. I came to him and said, ‘So and so wants to say this in a promo, but that’s not what we wrote. Are you cool if they say that?’ He said, ‘Does it get the same point across?’ ‘Yes sir.’ ‘Yeah, Brian, do that. It empowers the talent and then they’ll have more trust in you.’ He told me that on a one-on-one basis. Sometimes, he writes your promo and that’s what you say if he can’t fully trust that you’re going to go out there live on the television show and act accordingly and do your promo, he doesn’t know if he can trust you yet, so you say it verbatim.”
“You sit under that learning tree, sometimes you sit under it until three in the morning, but you learn stuff, little stuff about the business and not just about the business, but how to be a professional and be an executive. He had somebody coming to the office once a week from Carnegie and teaching me how to be an executive. He wanted to make me an executive. It was on me, I couldn’t handle it. To work with that man is difficult. It’s not difficult…