Home » World » How These Ex-engineers Built An Electronics Startup That’s Now One Of Shopee’s Best-selling Brands

How These Ex-engineers Built An Electronics Startup That’s Now One Of Shopee’s Best-selling Brands

How These Ex-engineers Built An Electronics Startup That’s Now One Of Shopee’s Best-selling Brands

Blackdot Technologies is a Singapore-based electronic online store that provides futuristic and unique model electronic products to consumers, and is currently ranked one of the top five best-selling brands on Shopee Singapore.

Prior to starting up Blackdot, Prajin and his fellow co-founder (who wishes to remain anonymous) worked together as engineers in the semiconductor field. Having graduated with an Honours degree from Northumbria University in UK, Prajin went on to pursue a career in engineering in 2014.  

With one simple goal in mind, Blackdot was founded in January 2019 to bring in high quality gadgets into the market, which involved intensive research, multiple testing and modifications.

Affordable gadgets with the latest specs and functions 

Prajin acknowledged that they would have to compete with other global tech brands, which is why they chose to position themselves as an “affordable” brand to stand out amongst the competitive crowd.

“Before launching, we decided to study and conduct research on current gadget brands and their functions. We realised that consumers require high-end gadgets that comprise of the latest technological features and specs, all at an affordable price,” shared Prajin.

See also  Jai Hindley's Giro d'Italia challenge enters brutal final week of Alpine climbs - World news

They also asked consumers the price range they are willing to pay, as well as the type of gadgets they are interested in.

After gathering enough market data, they went on to manufacture the products at the lowest cost possible, without compromising the quality of their products, which are equipped with the latest technological features and specs.

Sales was rather encouraging at the start. After selling their first few units, they realised that customers actually returned to make a repeat purchase, which is a testament that customers are satisfied…

Read full article on worldnewsera.com