Since their inception, retail outlets have been tracking repeat customers. Some of their methods require large doses of patience on the part of the customer — something you can’t always count on — while others are as simple as entering a 10-digit number and looking for a match. Luckily, your small business can take advantage of these same techniques to ensure customer retention!
Before delving into the “how”, however, consider a couple of things: the simple methods are often the best — especially in this context — and, similarly, the more effort your customers have to put into signing up for your tracking endeavors, the less likely they are to participate.
How to track your custies
With that in mind, here’s our guide on how to track your repeat customers in the least creepy ways possible!
1. Phone number
Exactly what it sounds like. This is probably the easiest (and most hassle-free) way to track your customers since both you and the customer can enter it (via your computer or the card scanner, respectively), and pretty much anyone regardless of age has one.
You can also ask for a name along with the number to verify if you deem it necessary—doing so will make it easier to identify new members of a family shopping under the same 10 digits.
2. Email address
A safe alternative for those worried about ending up on a call list. While it takes longer to input and verify, the moral majority of customers will feel safe giving you their secondary email address. The impact on their personal life is minimal, and it’s easy to send a survey their way every once in a while to ensure retention.
Again, you can plug this into your computer or ask a customer to do so if you have one of those fancy touchscreen card readers (and if you don’t, treat…