🚨 Call the SEO word police.
These days in the SEO world, sometimes it’s more complicated than ever to tell what’s hot and what’s not when it comes to SEO terminology, phrases, and words.
As brands and marketers start to embrace Web3, the next generation of the internet terms come and go.
To ensure you are on top of it, we tapped the minds of the industry’s leading SEO and digital marketing professionals to dissect the over-used, underrated, and up-and-coming SEO words.
Just like styles change with the season, SEO changes with the algorithms and the modern times.
What might have been last season’s must-have buzzword just might be this year’s red flag waiting for a Google penalty.
Are we still talking about wearing black hats and white hats? Is this still a primarily male-dominated, exclusive industry? Are press releases still a tactic or a strategy?
Some SEO words have just run their course, classifying them as overused, overvalued, and in some cases, just plain over.
Next-Gen SEO World Of Words
As we enter the Web3 era, also known as the next generation of the internet, marketers and brands must adapt accordingly.
Besides Web3, brands of all sizes need to focus on diversity, equity, and inclusion as a strategy, leadership, and culture checkpoint.
Including content and addressing accessibility, equality, equal pay, work from home, etc., are not just buzzwords. They are the new normal when it comes to keywords, culture, and innovation,
In Search Engine Journal’s recent interview with Rachel Heseltine, she shared her story of coming out as an SEO professional and thoughts on the impact of diversity in leadership and beyond.
“Public relations” and media coverage continue to positively impact SEO as the results unravel from the perks of links to the…