Over the last few years, developers and authorities have questioned Apple and Google’s power over app distribution on mobile operating systems. If you have an Android app, there’s a chance that you can use alternative app stores like the Amazon app store. But if you have an iOS app, you have no option but to go through Apple’s App Store.
But a startup called Parellelz has another solution: convert your native app to a web app without loss of quality and increase its visibility through web distribution. For that, the company is planning to offer a unique set of tools that could convert a developer’s app without needing any SDK or having to make changes through the app.
To build this platform, Parellelz has raised $3 million in a pre-seed round from investors like former VP of Growth at Uber Ed Baker, ProductHunt founder Ryan Hoover, and Maple VC general partner Andre Charoo.
Other investors include organizations like Global Founders Capital, Play Ventures, Garage Capital, and individual investors like Shopify engineering VP Farhan Talwar, a16z general partner Jonathan Lai, and search company Golden founder Jude Gomila.
The company’s founder and CEO Albert Lai’s previous experience was in launching titles through Facebook’s Instant Games. In doing so, though, he found a lot of limitations, and features that would get lost, leading to so much work that effectively it was almost like rebuilding the titles. This prompted him to start thinking about the overall problem and how to build a better solution.
There are some workarounds for people already these days who want to use native apps without downloading them. Google’s Play Store for example has a feature called Google Play Instant, which gives you the ability to experience native apps without…