Home » Technology » Binance taps TikTok’s mostly silent superstar Khaby Lame to explain how crypto works – TechCrunch

Binance taps TikTok’s mostly silent superstar Khaby Lame to explain how crypto works – TechCrunch

Binance taps TikTok’s mostly silent superstar Khaby Lame to explain how crypto works – TechCrunch

Khaby Lame is quite literally on top of the world (if TikTok follower counts are the world). After attending his first VidCon and surpassing Charli D’Amelio as the most-followed TikToker, the Italian Senegalese comedian signed on as an ambassador for Binance, the world’s largest platform for buying and selling cryptocurrencies. Just last week, Binance snagged a partnership with soccer star Cristiano Ronaldo, who wants to “change the NFT game.”

These high-profile partnerships come at a troubling time for crypto. In May, the popular cryptocurrency TerraUSD collapsed, meaning that anyone who had invested in the coin lost all of the money they put in. Then, in the face of a macroeconomic downturn, crypto companies like Coinbase, Crypto.com, BlockFi and Gemini have conducted layoffs, and the prices of top cryptocurrencies have dropped as much as 35% week over week. Basically, anyone who has invested in cryptocurrency is feeling a bit nervous right now, unless they’re so bullish that they’re unfazed by Bitcoin reaching a price of over $60,000 in November, then dropping to around $20,000 today. So it could be a bad look for creators to turn around and encourage their followers to check out Binance.

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That hasn’t stopped Khaby Lame, though. Today, he posted a video to his followers — 145 million on TikTok and 78 million on Instagram —  in which he appears as a Binance-branded superhero, saving the day as a friend types “WTF is web3???” on “Boogle.”

Lame rose to internet stardom for his videos where he spoofs over-complicated life hacks and makes them simple. Without speaking, he flips open his hands as if to say, “Look, I fixed it.” Binance said in a press release that Lame will apply this TikTok format to videos about web3, trying to…

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