Apple’s rumoured mixed reality headset will be a “game-changer” in the market of augmented reality (AR)/ virtual reality (VR) headsets, prominent analyst Ming-Chi Kuo has said in a note. The analyst also reiterated that the launch of the mixed reality headset would take place in January 2023. Apple’s move is expected to be imitated by its global rivals that would help expand the mixed reality headset market. Meta, Sony, and HTC are already in the race. Similarly, Microsoft has been catering to enterprises with its mixed reality experiences-enabling HoloLens headset.
In the note published on Medium, Kuo said Apple would “likely release” its mixed reality headset in January to favour the “continued rapid growth” of the headset market. Some previous reports also suggested a 2023 launch schedule for the headset. Earlier this month, Kuo also said that the headset would be announced during a media event.
“The launch of Apple AR/ MR will further boost the demand for immersive gaming/ multimedia entertainment,” Kuo said.
The analyst also noted that the headset by the Cupertino company would be its “most complicated product” and involve many existing suppliers in the development.
“After Apple launches AR/MR headset, I think Apple’s global rivals will compete to imitate it, leading the headset hardware industry to the next stage of rapid growth and benefiting the related services and content ecosystem,” the analyst said.
Unlike Apple, Meta is slowing down its hardware investment and reducing its VR hardware focus. Kuo said that the reasons for the slowdown include the economic recession as well as challenges in the core business. One of the key hurdles for the social media giant is due to Apple’s recent privacy updates that have made it difficult to generate advertising revenues….