Indian shoppers now favor ease-of-use (96 p.c), affordability (89 p.c), and revolutionary design aesthetics (88 p.c) from smartphones producers who’ve forayed into launching tech-lifestyle manufacturers and merchandise, a report confirmed on Thursday. Laptops (39 p.c), tablets (31 p.c) and sensible bands (29 p.c) are among the many high three tech merchandise that buyers are utilizing essentially the most, based on the CMR ‘Connected Consumer Survey 2021’. Across an array of latest client tech product segments, smartphone authentic tools producers (OEMs) are tapping rising sensible way of life alternatives with their Smartphone + IoT product portfolio, thus competing in opposition to conventional client tech manufacturers.
“Today’s linked shoppers are craving for extra democratised tech way of life experiences. To fulfill this client want, many smartphone manufacturers have forayed into new client product segments. Of these, the smartphone manufacturers that take pleasure in a robust model salience amongst their customers, are profitable large on the buyer belief,” stated Prabhu Ram, Head-Industry Intelligence Group (IIG), CMR. As per the findings, Realme enjoys the very best model belief rating of 55 p.c whereas Samsung was positioned second with 51 p.c and Apple third with 49 p.c.
As an early driver of smart tech products, Xiaomi leads in brand awareness and usage in the country, the report showed. “The high brand affinity and brand trust that some smartphone brands enjoy amongst consumers is translating into increased adoption of new consumer tech products from them,” added Satya Sundar Mohanty, Head-Industry Consulting Group (ICG), CMR.