MeiTY will quickly notify stricter guidelines for platforms and get them to take care of AI-generated deepfakes, IT Minister Rajeev Chandrasekhar posted on Twitter. This comes after Sachin Tendulkar discovered a deepfake video of himself, selling an actual cash sport
Electronics and Data Expertise Minister, Rajeev Chandrasekhar, introduced that the Ministry of IT will probably be implementing “tighter rules” in response to cricket legend Sachin Tendulkar’s raised considerations a few deepfake video circulating on-line.
The video options an impersonator of Tendulkar selling an internet sport, using synthetic intelligence (AI) to create a misleading portrayal.
Chandrasekhar took to X to specific gratitude to Sachin Tendulkar for bringing consideration to the problem. In his publish, the minister highlighted the risk posed by deepfake know-how utilizing AI, emphasizing the potential hurt and authorized violations that such content material can inflict on Indian customers.
Chandrasekhar referred to a latest advisory by the Ministry of Electronics and Data Expertise (MeitY), urging platforms to adjust to rules. He acknowledged, “We will be shortly notifying tighter rules under the IT Act to ensure compliance by platforms.”
The fabricated video options a person impersonating Sachin Tendulkar, endorsing an actual cash gaming app and offering data on how customers can simply earn cash by way of the applying. Tendulkar responded on X, denouncing the video as faux and expressing concern over the widespread misuse of know-how.
He urged customers to report such movies, advertisements, and apps, tagging related authorities, together with the Ministry of Electronics & IT, Rajeev Chandrasekhar, and Maharashtra Cyber.
Deepfake makes use of AI to create counterfeit movies, enabling creators to make people seem to say or do issues they didn’t in actuality. The incidents of deepfakes have surged in latest months, affecting varied celebrities equivalent to Rashmika Mandanna, Katrina Kaif, Alia Bhatt, and Ratan Tata.
Union IT Minister Ashwini Vaishnaw addressed the problem, revealing that notices had been issued to all main social media corporations, instructing them to take obligatory measures to determine and take away disinformation from their platforms. Vaishnaw emphasised the severity of the deepfake downside and reported that social media platforms had been responding to the notices, with ongoing efforts to be extra proactive in addressing this cybercrime.
(With inputs from companies)