Devotees in Ahmedabad watch a reside screening of Prime Minister Narendra Modi holding prayers to Lord Ram after the opening of the temple within the northern city of Ayodhya, 22 January 2024. Reuters
The consecration ceremony of the Ram temple in Ayodhya was held on Monday (22 January) with a lot zeal. The idol of Ram Lalla, created by Mysore sculptor Arun Yogiraj, was unveiled as Prime Minister Narendra Modi led the ‘Pran Pratishtha’.
Addressing these invited to the grand ceremony, together with saints, entrepreneurs, celebrities and sportspeople, the PM stated this was an emotional event for him as Lord Ram had lastly arrived in Ayodhya after years of wait. “Ram Lalla will no longer reside in a tent as this great temple has been consecrated for him,” he stated.
There was a visual buzz across the Ram Mandir for months earlier than the inauguration. The position of social media influencers in fanning and sustaining that curiosity can’t be ignored.
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Let’s take a better look.
Influencer’s yatra to Ayodhya
Social media influencers have performed an enormous position in creating buzz across the consecration ceremony and endorsing Ayodhya as a tourism vacation spot.
From reels to vlogs, these content material creators have taken the non secular ceremony to everybody’s houses, providing them the expertise of on-line pilgrimage. Among the influencers have been employed by the Uttar Pradesh authorities in December to advertise the event of Ayodhya and the development of the Ram temple.
As per The Hindu report, the state authorities earmarked a funds of Rs 25 lakh for its Tourism and Tradition division to interact social media influencers and different mediums to achieve out to folks.
On 14 January, about 500 influencers set upon a 4,500-km yatra, tracing what’s believed to be the route taken by Lord Ram to return to Ayodhya from Tamil Nadu’s Rameshwaram after his 14-year exile. Organised by Ram Mahotsav Yatra Samiti fashioned by the All India Influencers Affiliation, it was promoted by a number of leaders linked to the Bharatiya Janata Celebration (BJP).
भगवान श्री राम की सेवा में राम भक्त
देशभर के सोशल मीडिया इन्फ्लुएंसर्स & प्रोफेशनल्स से मुलाकात की, जो ‘वनवास’ के दौरान भगवान श्री राम की यात्रा का प्रसार करने के लिए रामेश्वरम से अयोध्या तक की यात्रा पर होंगे।
हमारी संस्कृति और अध्यात्मवाद के प्रति युवा पेशेवरों की भागीदारी,… pic.twitter.com/9nzCTkOgzc
— G Kishan Reddy (@kishanreddybjp) January 16, 2024
The journey will probably be documented over the following three months, as per ThePrint.
Different influencers are additionally travelling to Ayodhya, recording their journey and posting non secular content material on their accounts.
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Reels, vlogs and extra
Among the Instagram Reels by these content material creators depict the behind-the-scenes footage of the development of the Ram temple. Many discuss in regards to the non secular significance of the mandir.
Peppered with songs in regards to the Hindu deity Lord Ram, a number of movies have hundreds of views and likes.
A reel on Instagram that options two males hanging out on a terrace and one strangling the opposite for not realizing what’s on 22 January has over one lakh views, as per ThePrint.
Journey vloggers are filming their journey to the temple city. Keerthika Govindhasamy, a 27-year-old creator from Delhi with 506,000 Instagram followers, instructed Financial Occasions (ET) earlier, “I’m planning to do at least two reels and one detailed vlog covering the event and the entire inauguration”.
These influencers are holding their audiences engaged by utilizing catchy and fashionable songs. As per ET, playback singer Jubin Nautiyal’s Mere Ghar Ram Aaye Hain has been utilized in over 2.7 million reels to this point. Ram Aayenge is one other trending audio on Instagram, utilized in hundreds of thousands of reels and photographs.
The hashtag Ram Mandir Pran Pratistha has been trending on X for weeks. From AI-generated photos of gods to devotional songs, Instagram is flooded with posts associated to Ram temple inauguration.
Talking to The Quint, Amit Rao, a D-Pharma scholar, stated he desires to unfold the tenets of sanatan dharma and the historical past of Ram Mandir among the many youthful technology. “I want people to know about Ayodhya, Lord Ram, and the sanatan dharma — especially the youngsters who are unaware in a more engaging and lucid manner”.
Rao, who relocated to Ayodhya in 2021, stated he began making devotional content material after his video on “deepotsav got good response”.
An Instagram account named ‘Ayodhyawale’ has been documenting the actions associated to the Ayodhya shrine because the basis stone of the Ram Mandir was laid on 5 August 2020. “We’re adding lakhs of followers to our family everyday. It’s mostly because of the buzz around the consecration. Like many other professions, our work is also seasonal in a way. We get more followers around important events such as deepotsav or like the one happening now,” Harshavardhan Patel, who runs the account, instructed The Quint.
Among the content material is instructional and devotional. There may be additionally provocative content material being posted by a few of these influencers associated to the demolition of the Babri Masjid.
Apart from these content material creators, the unique influencers – Bollywood celebrities – have additionally helped in making a clamour across the temple inauguration. Many huge names, together with Amitabh Bachchan, Chiranjeevi, Madhuri Dixit and Alia Bhatt, additionally marked their presence on the consecration ceremony in Ayodhya on Monday.
With inputs from businesses