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How Google messed up its pricing strategy with the Pixel 8, 8 Pro in India

Google has tousled its pricing technique for the Pixel 8 Professional, huge time. The Pixel 7 Professional launched for round Rs 85,000, whereas the brand new Pixel 8 Professional has been launched for Rs 1.07 Lakhs. Furthermore, a lot of the AI options is simply obtainable within the US for English-speaking customers

Google has lastly launched the Pixel 8 and Pixel 8 Professional within the Indian market. These new 5G smartphones boast a recent Google flagship chipset and enhanced digicam capabilities, regardless of sporting a considerably acquainted design.

The Pixel telephones function a premium and distinctive design, which must be well-received by customers. Right here’s an summary of the Pixel 8 collection in India, together with pricing, availability, and different key particulars.

Pixel 8 and Pixel 8 Professional: Specs and Options
The Google Pixel 8 is supplied with a compact 6.2-inch 120Hz OLED show, delivering a peak brightness of two,000 nits and fortified with Gorilla Glass Victus. That is excellent news for customers looking for a smaller, extra manageable cellphone. Powering the Pixel 8 is Google’s cutting-edge flagship Tensor G3 chipset, coupled with the newest UFS 4.0 storage for swift entry to recordsdata.

Within the digicam division, the Pixel 8 contains a 50-megapixel Octa-PD essential digicam with a formidable 8x Tremendous-Res digital zoom, accompanied by a 12-megapixel sensor with autofocus and macro capabilities. For selfies and video calls, there’s a ten.5-megapixel entrance digicam.

Beneath the hood, the Pixel 8 packs a 4,575mAh battery that helps 27W quick wired charging. Notably, Google has included 18W wi-fi charging help, but it surely’s price mentioning {that a} charger isn’t included within the retail bundle, according to the corporate’s latest follow.

Transferring on to the Pixel 8 Professional, it contains a bigger 6.7-inch QHD+ 120Hz LTPO OLED show, providing a peak brightness of two,400 nits and guarded by Gorilla Glass Victus 2. On the entrance, you’ll discover a 10.5-megapixel selfie digicam. The rear of the cellphone hosts three digicam sensors, together with a 50-megapixel phase-detect autofocus huge digicam with OIS, a brand new 48-megapixel Quad-PD ultrawide sensor, and a 48-megapixel quad-PD 5x zoom digicam with as much as 30X Tremendous-Res digital zoom. The cellphone’s design combines glass and metallic, much like the earlier 12 months’s Pixel 7 Professional.

Beneath the hood of the Pixel 8 Professional, you’ll encounter the identical Google Tensor G3 SoC. There’s a 5,050mAh battery powering the system, with help for 30W wired charging and 23W wi-fi charging. Once more, it’s necessary to notice that the charger isn’t included within the retail bundle. Notable options embrace a Titan safety chip, 12GB of RAM, 256GB of storage, a temperature monitoring sensor, and an ultrasonic in-display fingerprint scanner.

A novel addition to the Pixel 8 Professional is the devoted pores and skin temperature sensor, located alongside the system’s cameras. This sensor, recognized because the Melexis MLX90632 unit, is particularly designed for temperature measurement and doesn’t provide images enhancements like another sensors on the cellphone.
Pixel 8 and Pixel 8 Professional: AI options
Google has launched a number of unique options to the brand new Pixel collection, together with the “Best Take” function, which creates a composite picture from a collection of photographs. The “Magic Editor” in Google Pictures makes use of generative AI to help in repositioning and resizing topics in photographs.

Moreover, there’s an “Audio Magic Eraser” that claims to scale back undesirable sounds in movies utilizing superior machine studying fashions. Google additionally gives options like “Photo Unblur” and “Macro Focus.” Notably, the Professional mannequin features a new “Pro Controls” function, which is absent in the usual mannequin.

For the primary time, Google is extending seven years of software program help for each the Pixel 8 and Pixel 8 Professional, which encompasses OS upgrades, safety updates, and common Function Drops. Google can also be providing a complimentary VPN by Google One with the brand new Pixel 8 collection. Each fashions are IP68-rated for water and dirt resistance, they usually include options similar to a fingerprint sensor and face unlock.

Google Pixel 8 and Pixel 8 Professional: Pricing and gives
The Pixel 8 is ready to be priced at a place to begin of Rs 75,999, whereas the Pixel 8 Professional comes with a price ticket of Rs 1,06,999. Each of those gadgets will likely be up for buy by Flipkart. The pre-order window is presently open, enabling people to amass these telephones.

By way of sale incentives, there’s a horny low cost provide of Rs 8,000 obtainable for these utilizing ICICI Financial institution, Kotak Financial institution, and Axis Financial institution playing cards, and this provide is relevant to the usual Pixel 8 mannequin. Then again, patrons of the Professional variant can benefit from an excellent bigger low cost of Rs 9,000.

How Google tousled its pricing technique
In India, Google has clearly tousled its pricing technique in India. The Pixel 7 Professional launched in India for Rs 84,999. For the Pixel 8 Professional, Google has jacked up the worth by about $100 {dollars} within the US, and about Rs 20,000 in India. Sure, there are a ton of taxes and import duties. However nonetheless, the worth improve in India is clearly disproportional.

What’s extra infuriating, is the truth that Google is touting the Pixel 8 and Pixel 8 Professional beating all different smartphones due to their AI capabilities. Moreover, the companies are, at the least as of now, obtainable solely in English, that too within the US. Traditionally, Google has had a shoddy historical past of activating particular options of the Pixel gadgets in India.

Then, there may be the perennial difficulty that Google has confronted in India. Other than the truth that getting high quality third-party equipment in India is almost not possible, Google additionally has a questionable after-sales service in India.

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