A brand new survey titled ‘The Mood of Bharat: Optimism ka Mahaul’ has discovered that 85 per cent of residents of Bharat have a constructive outlook for 2024 with three key components — nationwide delight, know-how and the financial system.
The report is predicated on in-depth interviews of 1,565 folks within the Hindi heartland by means of telephonic and web surveys.
The survey carried out by Bharat Lab, a think-tank created by the approaching collectively of advert company Rediffusion and Lucknow College, discovered that over 62 per cent respondents radiated “positive vibes”, 35 per cent exuded a “confident balance”, and merely 3 per cent expressed “clear pessimism” for 2024.
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Work-life steadiness
The Temper of Bharat 2024 report cited work-life steadiness as a “key driver of optimism (something India — as opposed to Bharat — seems to struggle with)”.
“Good career prospects and positive personal life circumstances together make up the primary source of optimism for close to 76 per cent of Bharat-wasis,” the report mentioned.
Bharat constructive about Indian financial system
The survey report additional mentioned greater than 51 per cent had been constructive concerning the state of the financial system in 2024, whereas simply 11 per cent within the nation harbour any fears concerning the Indian financial system. “37 per cent took a neutral stand,” it added.
Domains of curiosity
The nation will face essential 2024 Lok Sabha polls this summer time. The survey report mentioned elections and Synthetic Intelligence (AI) are the highest two “domains of interest for Bharat in 2024.”
The report mentioned: “22.3 per cent respondents expressed interest in AI and other technology innovations, and 20.08 per cent registered elections 20.08 per cent as the key domains they are keen to follow in 2024.”
Ladies lead surge in tech & devices
The survey mentioned girls will lead the surge in tech and devices in 2024. “Of the respondents who chose tech and gadgets as their top interest in 2024, women outnumbered men 2:1. At least 66.5 per cent of women chose tech as top interest vis-à-vis 33.5 per cent of men,” it added.
“With women showing double the interest than men in technology, I wonder how many mobile, laptop and even tech start-ups today are developing products and communications with women as their lead consumer,” Dr. Sangeeta Sahu, Head of the Division of Enterprise Administration, Lucknow College mentioned.
Improve in life-style
The Temper of Bharat report additionally discovered that 42.1 per cent of the contributors are optimistic about an improve in life-style this yr, whereas 20 per cent are journey as their large story.
Entrepreneurs steal the highlight
The respondents had been requested about heroes who they suppose will shine in 2024 (Bollywood and cricket had been excluded).
“Entrepreneurs claimed the spotlight with an impressive with 26.7 per cent of the nods. Surprisingly, creators and scientists were at the back of the pack garnering 15.8 per cent and 13.5 per cent of the votes respectively,” the survey report mentioned.
Fears for the planet of tomorrow
In the course of the survey, the respondents had been requested about prime issues and local weather change topped the checklist of fears at 33.5 per cent. “Wars and recession followed at 29.1 per cent, even though a global recession was a concern for only 16.2 per cent of Bharat citizens.”
Married employees extra optimistic than single of us
The report additionally mentioned through the survey, it was discovered that married people foresee higher financial circumstances (58.13 per cent) in comparison with single people (39.3 per cent). Single employees categorical 56.17 per cent optimism for private progress, whereas married employees are much more constructive at 66.27 per cent.
“As always, Bharat surprises us with its readiness for change. The fact that entrepreneurs emerge as bigger heroes than creators hints to a larger shift in Bharat from content consumer to commerce creator,” Divyanshu Bhadoria, lead for The Bharat Lab, mentioned.
In the meantime, Sandeep Goyal, co-chair of The Bharat Lab, mentioned: “The report documents the perspective of the citizen of Bharat going into 2024 including, but not restricted to their overall sentiment, sources of optimism, areas of concerns, expectations and watch-outs.”
“The overall optimism should give confidence to businesses like FMCG, auto, tech, finance, travel and more. Bharat is a great source of growth, and diving into cohorts will help them unlock new sources of growth,” he added.
House owners of small and medium-sized enterprises (SME) — shopkeepers, merchants and small enterprise house owners — had been essentially the most cautious, with highest pessimism for 2024 at 28.8 per cent, in keeping with the survey. “When asked specifically about financial outlook, only 37 per cent were optimistic,” the report mentioned.
Alternatively, “81.3 per cent of the Government and public sector employees expressed a positive overall outlook for 2024, and 79.06 per cent of the government and PSU employees were optimistic about personal growth in 2024,” it added.
The pattern lined the combination of cohorts throughout gender, occupation and life stage. Males (56 per cent) and ladies (44 per cent), college students (31 per cent) and dealing skilled (69 per cent), enterprise house owners (38 per cent) and salaried class (62 per cent) – all got a stage to specific their temper about 2024.