Jio MAMI Mumbai Movie Competition 2023 continues its part, PLAY, to supply streaming platforms and studios a possibility to showcase their sequence to a pageant viewers on a giant display screen. Prime Video will premiere its sequence known as Rainbow Rishta, that includes six actual tales of affection. Rainbow Rishta is a brand new docu-series that celebrates queer love in India/
The Jio Studios sequence Hajamat is a slice-of-life story about Parimal, the proprietor of Asha Gents Salon, who faces repeated humiliation from a neighborhood businessman over an unpaid mortgage. To assist their mentor repay the mortgage, the salon’s star hairstylist, Dabbu, and his loyal companion, Slicing Kumar, discover revolutionary methods, together with making viral movies of fashionable haircuts and promoting do-it-yourself magnificence merchandise created by Saloni, Parimal’s daughter.
In the meantime, Dabbu’s love for Saloni provides an advanced twist to the story, testing their bonds. Hajamat celebrates small-town India’s entrepreneurial spirit, weaving collectively themes of household, friendship, love, and unwavering dedication as Parimal’s makeshift household tries to rescue their cherished salon.
Commenting on this, Deepti DCunha, Creative Director, Jio MAMI Mumbai Movie Competition, mentioned, “As a festival, we are cognizant of the changing entertainment landscape, and we are happy to support and recognise new mediums and formats that are aimed at bringing stories that resonate with a generation that’s grown up on the web.”