The Confederation of All India Traders (CAIT) has filed a petition earlier than the Competition Commission of India searching for to dam the transaction which has been entered into by Amazon the place they’ll purchase 100% shareholding in Cloudtail. The petition has been filed via its lawyer Shri Abir Roy of legislation agency Sarvada Legal, offering situations whereby Amazon offers desire to Cloudtail and such desire will solely grow to be extra pronounced after this transaction, which might have a destabilizing impact on the e-commerce market of India.

The petition supplies proof to indicate Cloudtail prices fewer charges/fee and is a preferential vendor on the platform, and with a 100% acquisition of Cloudtail, a most well-liked vendor and {the marketplace} at its e-commerce portal, Amazon will trigger an hostile impact in the marketplace. A market like Amazon, which is meant to be truthful and impartial and as per guidelines needs to be purely a technology-providing discussion board for conducting e-commerce actions by the sellers who’re registered with its portal, continues to unabashedly distort your complete ecosystem. This transaction isn’t solely in violation of competitors legislation however can also be a violation of FDI norms too.

Amazon has proposed to utterly purchase Prione by buying all of the shares held by Hober Mallow Trust. Presently, Prione is managed by Hober Mallow. Seventy-Six % (76%) of the share capital of Prione is held by Hober Mallow. Amazon Asia-Pacific Resources Pvt Ltd already owns 23% of the share capital of Prione and Amazon Eurasia Holdings S.a.r.l. owns 1% of the share capital of Prione. Therefore, Amazon holds 24 per cent stake in Prione as of right now. However, by buying the shares of Hober Mallow,Amazon and its affiliated entities would have 100% stake in Prione. Cloudtail India Pvt Ltd (“Cloudtail”) is a 100% subsidiary of Prione and can also be presently the most important vendor on Amazon’s e- commerce platform. Therefore, the proposed mixture raises some considerations from the perspective of competitors law-said the CAIT.


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